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The Center brings together
four of its most popular publications in one essential management
tool: the Media Management Library, Volume 1. Together these books
offer a thoughtful and practical guide to some of the best in media
management thinking.
The Media Management
Library contains:
Values. Culture.
Content. by Michael P. Smith is the first and most fundamental
book in the management library. It looks at the three keys of strategic
newspapers with examples of how visionary organizations achieve
excellence.
In Their Prime:
Motivating Senior Reporters by Sharon L. Peters, a journalist
and a specialist in organizational development, provides valuable
information about the attitudes of top-performing reporters in their
40s and 50s. These findings help managers understand and inspire
senior reporters in their own newsrooms.
Inside Newsroom
Teams by Gary Graham and Tracy Thompson offers insight on
the structural switch to teams with both theory and practical advice.
Professor Thompson explores team dynamics and offers her prescription
for effective implementation while Graham tells the story of one
newsroom's organizational transformation.
The
Changing Reader: Understanding the Forces Changing Newspapers
takes an outside-in look at the future. Co-authors Michael P. Smith
and Hazel Reinhardt, with assistance from students and faculty of
the Medill School of Journalism, view the future through demographic,
societal, political and technological trends with an eye to creating
better journalism.
To read this report from the Center, click the link
below. You must have Adobe Acrobat Reader installed on your computer
to view the PDF version of the report. You can download a free version
of Reader at the Adobe
Web site.
Media Management
Library:
Values.
Culture. Content. (PDF - 398KB)
In Their Prime:
Motivating Senior Reporters
(PDF - 391KB)
Inside
Newsroom Teams (PDF - 272KB)
The
Changing Reader: Understanding the Forces Changing Newspapers
(PDF - 948KB)
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