by
Lynnell Burkett
Of all the advantages
that newspapers have over other media, connections to the local
community may be both the most important and the most undervalued.
Because of their unique assets and because they lack competition
for the role, newspapers can help bridge gaps and connect citizens
in ways that no other person or institution can.
Author Lynnell
Burkett argues that analysis and opinion offer one of the most potent
strategic advantages of the newspaper over other media and that
the opinion pages are the most overlooked weapon in newspapers'
strategic arsenal. She offers examples of how the best newspapers
use their opinion pages to connect with their communities and encourage
readership.
To read this report from the Center, click the link
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to view the PDF version of the report. You can download a free version
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Web site.
Future
Voice (PDF
- 563KB)
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