Prepared by the Center for Media Management
You want to improve the quality of your newspaper, but have usually gone about it in a haphazard way, with spotty success. It’s been hard to get everyone in the newsroom onboard. Maybe it’s time to keep score.
This report provides valuable assessment tools to help you evaluate what your newsroom is doing well and not-so-well and chart a better direction for the future.
There’s an Editorial Excellence Inventory, based on analysis of successful newsrooms. There’s also a Credibility Inventory, which emphasizes the drivers of credibility. You can see how your newsroom measures up and how it can improve.
The report also explains the importance of training (it needn’t be expensive) in any newsroom seeking to improve and also how to measure reader reaction. In short, it will help you manage for the excellence you want to achieve.
To read this report from the Center, click the link
below. You must have Adobe Acrobat Reader installed on your computer
to view the PDF version of the report. You can download a free version
of Reader at the Adobe
Web site.
Managing for Excellence (PDF - 121KB)
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