Many books have been written about leadership covering topics from characteristics of leaders to the impact of culture on leaders. However, at the end of the day, do any of them really teach you how to be a great leader?

At the Media Management Center we do know what it takes to be a great leader in a media company, and how to prepare media executives to lead organizations of the future. Facing media convergence, changing demographics, and the explosion of the global marketplace, leaders of the future are going to have to build organizations equipped not only to meet the varied needs of their consumers, but to anticipate those needs.

This will require breaking down internal, as well as external, boundaries. Media leaders of the future are going to need the skills to negotiate across different media platforms as well as internal organizational silos.

In the next few weeks, we are going to start our scheduled executive education programs for 2003. These programs are designed to develop strong, transformational leaders. Executives are exposed to the latest thinking on media strategy, branding and marketing, financial analysis, leadership, and journalism content. Participants in our Advanced Executive Program, the American Business Media Forum and the National Association of Broadcaster’s Seminar are responsible for leading their organizations now or will be leading them in the future.

Research across companies and industries has proved that leadership is the biggest factor in moving a good company to a great company. Leadership is essential for survival. Great leaders make great companies.

 

			Advanced Executive Program February 23 - March 5 and April 26 - May 7, 2004 ABM Kellogg/Medill Advanced Media Management Forum March 28 - April 2, 2004 NAB Management Development Seminar for Television Executives July 24 - 29, 2005 More center news