Leading the transformational experience is Mike Smith, managing director of the Media Management Center. The focus of this program is Re-shaping the media, Re-defining leadership, and Re-invigorating organizations. The global marketplace is constantly changing and executives have to understand the challenges of today, to be competitive for tomorrow.

At the core of this experience is a curriculum focused on media strategy, marketing, journalism values and content, transformational leadership, executive decision-making, and interpersonal skills. Most classes are future based, which means that the participant must understand the macro-environment and think about how current trends and problems will shape the future of their organization. At the end of the fourth week, participants find themselves re-energized to help their companies transform – to re-shape them, re-define them and to re-invigorate them.

Join media executives from around the world, together with the faculty of the Center, the Kellogg School of Management and the Medill School of Journalism, and create solutions that give your company a competitive advantage. The rules of engagement are changing externally. Do not miss this opportunity to keep yourself and your organization in the game.

 

			Mike Smith Managing Director Media Management Center Click here for more program information. More Center news... Center News Index