When executives are asked what is the one thing
that would make them more successful in their job, most often the
reply is training.
The sluggish economy has caused companies to trim
or cancel training for their employees for the last few years. If
executives are not trained for the constantly changing business
environment, you have given your competitors an advantage in the
marketplace. Today, customers are smart and have high expectations
of companies. Do you have the right people with the knowledge to
make your company No. 1? This is an important question for your
success.
Employees value training and it is one way to
retain top performers. It helps executives know they are valued
and their contributions to the company are recognized. This is a
way to keep the most talented executives, and companies that invest
in their executives get better productivity and are more profitable.
Sharon Peter’s book Caught
in the Middle recommends training, but cautions that there
are some down sides to training. It can be counterproductive if
it is irrelevant and ineffective. The participants in her survey
asked specifically for training that gives them skills that will
help them perform better on the job, training that carries forward
the priorities and the agendas of the organization.
Media executives face threats from many platforms
in the global marketplace. To ensure that you have the talent to
lead your organization, look for people with initiative, perspective,
and leadership abilities — and train them for your desired
result.
The rules of engagement are changing. Media companies
are merging and changing regulations are opening doors for new opportunities.
Is your organization prepared for the unknown business climate ahead?
Only the future holds the answer, but investing in training your
best people can increase your odds of success.
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