For the past nine years, as AEP class participants, you've experienced a curriculum focused on media strategy, marketing, journalism values and content, leadership and interpersonal skills. You've interacted both in class and in group activities outside of the classroom. Friendships have been formed, ideas exchanged, and business decisions discussed at length, perhaps in the friendly confines of the Hotel Orrington.

Now it's time to celebrate the tenth year, the anniversary of the first class of AEP back in 1993. It's time to come back to Evanston where it all began, to see and catch up with classmates not only from your class, but from media companies across nine other classes. Most importantly, you will have the opportunity to hear some of the latest ideas taking place in the world of media.

The focus of the curriculum for the weekend is over-the-top customer service, which Readership Institute research has shown to be one of the four cornerstones to building newspaper readership.

Author and consultant Andrew Sobel (Clients for Life) will kick off the weekend on March 28 with insights into best practice companies outside the media world. On the following day, we will share information on what customer service means for readers and advertisers.

The weekend will feature classes, presentations, brainstorming and plenty of time to interact with your fellow alums, participants in the 2003 class, our faculty and our graduate students who are studying media management. There will also be time for your class to meet for meals and drinks as well.

A reunion is only fun if your friends and colleagues also attend. We have priced this weekend with that goal in mind: The cost for the first person from a property is $2000. The second person from the same property is $1500. Spouses are FREE!

We'll have quality content in the class sessions, excellent accommodations at the Omni, and delicious food at the Allen Center.All you have to do is pack up the warmth and friendship you've brought to all the AEP classes and come to Northwestern.

 

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