What is the Media Management Center?
The Center is Northwestern University's Media Management Center — a resource center for newspapers, broadcast, cable, magazine and new media industries. The Center brings management expertise in areas such as strategic planning, marketing, branding, finance, accounting, sales force productivity, corporate governance and negotiations to media executives. The Center conducts research on media challenges, collaborates with media organizations to find innovative solutions and provides executive education for leaders in the media industries.

What does the Center do?
The Center specializes in top-level management solutions and training for media industries. The Center's activities fall in three primary areas: executive education seminars, research, and partnerships. The Center offers a range of executive education programs, some tailored for the newspaper industry, others in partnership with the National Association of Broadcasters, the Magazine Publishers of America and American Business Media. The Center also designs company-specific seminars tailored to a company's unique circumstance. To constantly enrich its curriculum and find answers to the media's pressing questions, the Center conducts original and applied research, much of which finds its way into the Center's publications. In addition to teaching and research, the Center spends much of its time working in collaboration with media companies, using its expertise and experience to find solutions while also deepening its understanding of emerging media issues.

How is the Center connected with Northwestern University?
The Center is affiliated with both the Medill School of Journalism and the Kellogg School of Management — both highly prestigious schools. This connection to Medill and Kellogg gives the Center, and the media organizations that we work with, access to some of the best researchers and media experts in the world. The Center's director, John Lavine, is a full professor in both schools, and the Center draws from the faculty from both schools for its executive education programs and research projects.

How is the Center different from other continuing education programs for the media?
Unlike some continuing education programs, the Center specializes in management education, using business school and journalism school faculty. The Center's courses are highly-tailored for media executives, offering in-depth management instruction along with journalism-specific issues. The Center's courses are taught using media industry examples by media-savvy instructors with extensive research and consulting experience.

Who can I talk to for more information?
Please consult our staff directory to find the person best equipped to help you.

Where is the Center located?
The Center is located at 301 Fisk, 1845 Sheridan Road, Evanston, IL 60208.