Project Manager Readership Institute

Todd McCauley is a project manager for the Readership Institute. He has managed several of the Readership Institute's studies including the Readership Orientation Study and RI's portion of the Inland Cost and Revenue and Internet Usage studies. He also helped develop and present the Newspaper Opportunity Scorecard — a method of identifying and prioritizing opportunities for readership improvement initiatives in newspaper markets. He has created several on-line interactive self-assessment tests for newspaper personnel. Most recently he served as project director for an extensive newspaper branding project aimed at developing strategies for attracting light readers to local papers.

Previously, McCauley worked as a Senior Project Director for Wirthlin Worldwide, an international research and consulting firm. Notable projects he directed include communication strategy for Visa Small Business Card, Nu Skin International's spokesperson Christie Brinkley, the Milton and Rose Friedman Foundation, and the Polynesian Cultural Center in Hawaii. He also founded ReMark Company, a small-business consulting firm, specializing in secondary research and information gathering.

McCauley received his B.S. in 1995 in Business Management from Brigham Young University and a Masters in Business Administration from the Kellogg School of Management at Northwestern University. He and his wife are the parents of three children.