Director
of Integrated Market Research
Media
Management Center
Associate
Professor
Integrated
Marketing Communications Department
Medill
School of Journalism
|
p-wang@northwestern.edu
Paul Wang is an associate
professor in the Integrated Marketing Communications program at
Northwestern University. He conducts executive training seminars
at Northwestern and in the private sector. He tries to bridge the
gap between information technology and business strategy, to make
database technology and interactive marketing more meaningful for
businesses and customers. He serves as the Center's Director of
Integrated Market Research.
Wang has served as a consultant to a variety of companies
interested in strategic database marketing. He speaks frequently
at both international and domestic conferences. He co-authored the
book "Strategic Database Marketing." He also serves as the technical
editor for the Journal of Direct Marketing and is a member
of the review board of the Journal of Database Marketing.
In 1995, he was the recipient of the Robert B. Clarke Outstanding
Direct Marketing Educator Award, presented by the Direct Marketing
Educational Foundation of the Direct Marketing Association.
Wang received his Ph.D.
in communications studies and an M.S. in advertising from Northwestern
University.
|
