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Senior
Fellow, Broadcast News Strategy
General
Manager, WXII-TV, Channel 12, Winston-Salem, N.C.
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hprice@hearst.com
Hank Price is a senior fellow at the Center. He teaches
executives on the issues of the broadcast industry with a focus
on news strategy.
Price is currently the General Manager of WXII - TV,
channel 12 in Winston Salem, N.C. Prior to joining, WXII, he spent
three years at WBBM in Chicago and 12 years with Gannett Company
in a variety of positions including: President and General Manager
of KARE 11 in St. Paul, Minnesota; President and General Manager
of WFMY - TV, in Greensboro, North Carolina; and Vice President
of Programming, Marketing and Research at WUSA-TV, in Washington,
DC.
During his time with Gannett, Price designed the company's
strategy for metered markets and was part of a team that formulated
television uses for USA Today. In 1995 while at KARE 11, Price was
given the company's Excellence in Management Award.
Prior to Gannett, Price served as a consultant with
Frank N. Magid Associates specializing in marketing strategies for
television and radio stations across the United States. In addition,
he worked with a number of non-broadcast accounts including banking
and education.
Price received his B.S. in 1972 in Radio - Television
and Journalism from the University of Southern Mississippi. He and
his wife are the parents of two children. They both have served
on the boards of numerous community organizations.
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