Managing
Director
Readership
Institute
Media
Management Center
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mnesbitt@kwom.com
Mary Nesbitt is managing director for The Readership Institute
at the Center. She has worked with the Center since 1998, directing
the women in newspaper management project at the Center and working
with ASNE, NAA and the McCormick Tribune Foundation on the task
force that led to the industry's commitment to the Readership Initiative.
Nesbitt was associate editor of
The London (Ont.) Free Press from 1992-1996 and city editor
1988-92. The Free Press, at the time a family-owned daily
(110,000 M-F; 140,000 Sat.), was at the forefront of Canadian newspapers
in technical and design innovations, community interaction and new
content development. During that period, she played a key role in
developing and executing a regional and local news coverage strategy;
public journalism projects; community outreach; new editorial products;
newsroom reorganization into teams; and goals-based performance
assessment. She also maintained a teaching role in the graduate
school of journalism, University of Western Ontario.
Before entering journalism, Nesbitt
taught English language and literature at a school near Chichester,
Sussex, England, and English as a Second Language to francophones
in the Canadian armed forces.
Nesbitt has a B.A. (Hon.) from
the University of Toronto and an M.A. in journalism from the University
of Western Ontario.
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