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Director of Consumer
Research
Media Management Center
The Charles H. Kellstadt
Professor of Marketing
Kellogg School of Management
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calder@kellogg.northwestern.edu
Bobby Calder is the Charles H. Kellstadt Distinguished
Professor of marketing and professor of psychology at the Kellogg
School of Management, Northwestern University. He is also a professor
of journalism in the Medill School of Journalism.
His work is primarily in the areas of marketing
strategy, media, marketing research, and the psychology of consumer
behavior. Previously, he has taught at the Wharton School, University
of Pennsylvania, and the University of Illinois and has been a consultant
for Booz Allen and Hamilton.
He is a graduate of the University of North Carolina
at Chapel Hill. Presently he also serves as director of research
for the Media Management Center at Northwestern University and is
co-director of the media MBA program at Kellogg.
He has been a consultant to many companies
(including Aetna, Baxter, Bristol-Myers Squibb, Cemex, Coca-Cola,
General Electric, General Motors, Hearst, McDonald's, Motorola,
and Prudential) and to government and not-for-profit organizations
(such as the Census Bureau, the Environmental Protection Agency,
the United Way, and the U.S. Army).
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