Media and Marketing Symposium at Northwestern University: Resources

header

Wednesday, May 7th, 2008

Kellogg School of Management, Chicago campus

Resources

Research - presented at the symposium -

Video Files (click here for more video files) -

Prof. Daniel Diermeier on the power the customer now holds in defining a brand

Audio Files (>1 minutes to download)-

Mark SooHoo on quantitative analysis in campaigns

Mindy Finn on the relationship between campaign supporters and the campaign

Morra Aarons on a study of heavy duty Facebook users

Rick Murray on bloggers

PowerPoint Presentations and Papers -

The Link Between Business and Politics: Six Lessons -- from Rick Murray
Managing Public Reputation -- from Prof. Daniel Diermeier
MotiveQuest Kellogg Keynote - Marketing & Politics -- from David Rabjohns
Leveraging Word of Mouth: The Power of Grassroots -- from Arvind Rajan

Links -

FREE Admission with Invitiation and RSVP

To RSVP, contact:
Sheri Donaldson
Media Management Center
sherid@northwestern.edu
847-467-7691

Logistics

Download the agenda

Download a brochure

Resources

Featured Presenters:

Rick Murray
President, Edelman Digital

David Rabjohns
Founder & President,
MotiveQuest

rajan
Arvind Rajan
Chairman, Grassroots Enterprise

Daniel Diermeier
Professor of Regulation & Competitive Practice,
Kellogg School of Management

Media Management Center

Kellogg School of Management