List of Speakers & Panelists

Rick Murray
President, Edelman Digital

Rick Murray is president of Edelman’s me2revolution. This new, global group is Edelman’s media lab, exclusively dedicated to identifying, testing, incubating and championing new forms of communications that get people talking across new platforms and channels. In this new role, he will also continue to serve as client relationship manager on Unilever’s AXE brand marketing business.

Prior to taking the helm of me2, Rick directed the Edelman’s various creative business units (design, production, interactive services and brand experiences), while also spearheading the development of its word of mouth marketing offering.

His principal areas of expertise include: brand identity, positioning and strategy; integrated marketing communications; and non-traditional marketing in both traditional and emerging channels. Today, he provides strategic and creative counsel to many of Edelman’s accounts including Microsoft, Nissan, Johnson & Johnson and Burger King. 

Before joining Edelman in 2001, he served as executive vice president of Golin/Harris International, and worldwide managing director of its CrossMedia division, an integrated marketing communications business he founded in 1996. At G/H, his acquisitions of Creative Event Marketing and Ovation Studios broadened the group’s geographic scope and enabled CrossMedia to credibly service larger opportunities with Nortel Networks, Johnson & Johnson, Verizon, TimeWarner and Samsung.

Prior to joining G/H, Rick was chief operating officer for Motivation Media, an experiential marketing company that focused on helping clients align employees and channel partners with their respective brand and business objectives. Its clientele included Citibank, Amoco, Ameritech, Allstate Insurance and Federated Stores.

He has also served as the president of The Promotion Network, a leading sales promotion agency, and as vice president, marketing for Pepsi-Cola’s $1B Canadian business, where he directed that market’s response to new Coke and led his team to soft drink category leadership. 

Rick is a governing member of the Word of Mouth Marketing Association, and co-chaired its ethics committee during WOMMA’s first year. He holds a B.A. in economics from the University of Vermont. An endurance cyclist and aspiring chef, he and his wife Lea live in Northfield, Illinois with their three daughters.