As long as companies have courted customers and electoral campaigns have wooed voters, the corporate and political sectors have shared the all-important objective of developing effective marketing and messaging.  Each has commonalities to the other in the strategies and tactics used to achieve these objectives, yet each also tends to do certain things more successfully. 

In the midst of the radical changes occurring today in the way people consume information, and in the heat of one of the most compelling US Presidential Elections in modern history, this symposium brings together a diverse group to discuss the state of the art. 

From the classroom to the trenches, from Madison Avenue to Pennsylvania Avenue, this invitation-only event aims to achieve a dynamic cross-pollination of ideas and best practices.


This event will address questions such as:

• What can political organizations learn from exemplars in corporate consumer marketing and media strategy?
• Which best practices can the private sector emulate from voter outreach efforts of top electoral campaigns?
• What cutting edge approaches can be applied from the following areas?
• Consumer Insight
• Branding
• Grassroots Campaigning
• Viral Marketing
• Campaign Performance Measurement
• Reputation Management
• How has the emergence of new media impacted consumption behaviors, and what messaging strategies are most effective in the face of these changes?
• What is hype, what is real?

Who should attend?

• Corporate marketers
• Public relations professionals
• Political campaign staffers
• Political bloggers and evangelists
• News media representatives
• Academics and students with research interests in corporate and political marketing

Why attend?

• Keynotes from leading-edge academics and industry professionals
• Interactive panel-discussions
• Unique, multi-disciplinary scope
• Diverse, invitation-only audience
• Opportunities to network with thought leaders and practitioners
• Relevance and timeliness amidst ongoing US Presidential Election and digital media ‘revolution’
  

Please note that admission to this symposium is by invitation only and FREE with your RSVP.

RSVP & Administrative Questions: Sheri Donaldson, sherid@northwestern.edu, 847-467-7691

Other Inquiries: Ro Gupta, rgupta2008@kellogg.northwestern.edu