Agenda

8:00 – 8:45	Check-in and Breakfast
8:45 – 9:00	Introduction and Opening Remarks
9:00 – 9:20	Keynote I: Consumer Insight
9:20 – 10:20	Discussion I: Media strategies for understanding and responding to consumer/voter insights
10:20 – 10:35	Coffee Break
10:35 – 10:55	Keynote II: Leveraging Networks
10:55 – 11:55	Discussion II: Grassroots campaigning, word of mouth, viral marketing and other network strategies
11:55 – 12:55	Lunch
12:55 – 1:15	Keynote III: Analytical Approaches to Campaign Reputation Management
1:15 – 2:15	Discussion III: ‘Uncontrolled’ Media – Managing the press and other non-captive media to preserve brand association and image
2:15 – 2:20	Closing Remarks

List of Speakers & Panelists:

Morra Aarons--Political Director, BlogHer.com; Former VP Interactive, Edelman; Former Director of Internet Communications, Kerry ’04 Campaign

Bobby Calder--Professor of Marketing and Director of the Center of Cultural Marketing, Kellogg School of Management

Daniel Diermeier--Professor of Regulation and Competitive Practice, Kellogg School of Management

Mindy Finn--Partner, CTBS LLC; Former Director of eStrategy, Romney '08 Campaign; Former Deputy Director of eCampaign, Republican National Committee '04

Rich Gordon--Professor and Head of Digital Networks, Medill School of Journalism

Rick Murray--President, Edelman Digital

David Rabjohns--Founder & President, MotiveQuest

Arvind Rajan--Chairman, Grassroots Enterprise

Mike Slaby--CTO, Obama '08 Campaign

Michael P. Smith--Executive Director, Media Management Center, Northwestern University

Mark SooHoo--Senior Vice President, Campaign Solutions; eCampaign Team, John McCain '08