The growth of online advertising networks is profoundly reshaping the online publishing environment—and is likely to influence the long-term evolution of traditional media too.

So Media Management Center has commissioned Michael A. Silver, a veteran of Tribune Company’s pioneering interactive initiatives and now an independent consultant, to explore and map the impact of this emerging phenomenon.

Silver will present an interim report on his research at MMC’s Digital Strategies for Media Executives seminar June 22 and will publish a complete report later in the year.

Silver’s research will include interviews with publishers, advertisers, agencies and technology providers to document current trends and develop insights into how networks may influence the evolution of online media.

Of particular interest is the impact that networks may have on small and midsize online content producers and how they may adapt their programming, marketing and technology strategies to meet the opportunities and challenges of competing in a networked advertising world.

Silver, whose 22-year career at Tribune Company included leadership roles in its publishing, broadcasting and interactive divisions, has worked on a variety of interactive development projects since leaving the company in May 2007. More information on Silver is available at www.silverchicago.com.

For information on attending the Digital Strategies seminar, contact Yetu Robinson at