(Michael Smith)

The International Media Management Academics Association, which has its roots in the Media Management Center, will hold its annual meeting for the first time outside the United States when it meets July 1-4, 2007, at Saarland University in Saarbrucken, Germany.

Saarland is the home of the current IMMAA director, Chris Scholz, a founding member of the organization. The link between the members is the spirit to push things forward and the interest in (teaching) media management and the international media business.

The 2007 program will focus on five different aspects of the media business: media trends, characteristics of the media, characteristics of media management, characteristics of media strategy and characteristics of media consumers. To get there, we have set up a process which involves the entire IMMAA group.

The International Media Management Academics Association first met on Northwestern’s campus in 2004, and again in 2005. In 2006, the group – coordinated by MMC Research Director Limor Peer – met in San Francisco.

For information about the event click here. To register, please download this form. A draft schedule can be found here.