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MMC Around the Globe  
Friday, February 09, 2007

Where will we find the workers?

(Michael P. Smith)
Kellogg students invited me to moderate one of the panels at the excellent student-led Digital Lifestyle conference. My panel, appropriate to me, consisted of executives from old media companies:

Maria Thomas
Vice President and General Manager, NPR Digital Media
Patrick Lafferty
SVP Marketing & New Product Development, Discovery Travel Media
Chris Waldron
Executive Producer, Turner Broadcasting and Cartoon Network
Michael Junior
VP eProduct Development, McGraw-Hill

I asked a question about what would keep their companies from fulfilling their strategies. Their responses were similar to what I have heard from newspaper and broadcast executives. And also very similar to what I heard in the content hall at the 3GSM World Congress. To paraphrase: Where are we going to find the workers who have the talent and creativity to compete in this new digital world?

We have a couple thousand answers at Kellogg and Medill.

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