(Michael P. Smith)
Kellogg students invited me to moderate one of the panels at the excellent student-led Digital Lifestyle conference. My panel, appropriate to me, consisted of executives from old media companies:
Maria Thomas
Vice President and General Manager, NPR Digital Media
Patrick Lafferty
SVP Marketing & New Product Development, Discovery Travel Media
Chris Waldron
Executive Producer, Turner Broadcasting and Cartoon Network
Michael Junior
VP eProduct Development, McGraw-Hill
I asked a question about what would keep their companies from fulfilling their strategies. Their responses were similar to what I have heard from newspaper and broadcast executives. And also very similar to what I heard in the content hall at the 3GSM World Congress. To paraphrase: Where are we going to find the workers who have the talent and creativity to compete in this new digital world?
We have a couple thousand answers at Kellogg and Medill.