tag:blogger.com,1999:blog-91670502010-03-08T16:12:56.752-06:00Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.comBlogger109125tag:blogger.com,1999:blog-9167050.post-77625001722615175482010-03-08T15:34:00.005-06:002010-03-08T16:12:56.760-06:00

Alexander (Zander) Baron and Dinesh (Dino) Ganesarajah have been named the Kellogg School of Management's media scholars for 2010-2011, Media Management Center executive director Michael P. Smith announced this week.The scholars program is funded through a grant from the Chicago-based McCormick Foundation. The scholars will receive full tuition for three academic quarters at Kellogg, where they

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-80708341019352970662010-02-25T17:54:00.007-06:002010-02-26T15:22:22.457-06:00

Even as their titles plunge into the digital space, B2B editors have been left largely to their own devices to gain the skills necessary to do their jobs across platforms.So finds a recent survey of 273 B2B editors by the American Society of Business Publication Editors and the Medill School at Northwestern University. The study was co-drafted by Abe Peck, senior director for B2B and Magazines at

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-88417939473379985052009-10-07T15:05:00.002-05:002009-10-07T15:21:04.799-05:00

Applications due by Oct. 31 The Medill National Security Journalism Initiative (NSJI) at Northwestern University is inviting applications for three research fellowships. The goal of the six-month fellowships is to produce actionable research on topics of national security, defense and civil liberties that will inform journalistic practice and increase public engagement in these important

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-43666195092550956792009-09-23T11:25:00.008-05:002009-09-24T14:15:11.442-05:00

Today's newspaper journalists have no trouble envisioning a career where news is delivered primarily online and to mobile devices instead of in print, according to a new report by the Media Management Center. In fact, almost half think their newsroom's transition from print to digital is moving too slowly. "Life beyond print: Newspaper journalists' digital appetite" surveyed almost 3,800

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com1tag:blogger.com,1999:blog-9167050.post-62199245966238736232009-08-04T15:31:00.003-05:002009-08-04T16:01:12.009-05:00

(Hank Price) I believe we are entering a new phase of local television.When the 1991 recession ended, it took local TV about 18 months to return to previous levels of profitability. Recovery was across the board. National advertising initially bounced back, but by 2000 national was in a long term decline that continues through today. Growth in local advertising made up the difference.This time

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-73120433764916936482009-07-20T13:05:00.003-05:002010-02-25T16:31:44.374-06:00

With a focus on innovation strategies and integrating workforce practices and procedures, the Media Management Center launched a new leadership program.The Media Executive Leadership Program participants come from commercial and public television, newspaper and online companies. The faculty are drawn from MMC's core team of professors from the Kellogg School of Management and the Medill School of

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-29777570623693756452009-06-15T10:19:00.008-05:002009-06-17T10:49:29.286-05:00

Experienced media professionals who want to enhance their careers and broaden digital skills now have six specializations to choose from in the Medill School of Journalism's new Master's track, which launches this fall at Northwestern University in cooperation with the Media Management Center.The new track begins with a pilot group of experienced journalists who want to create or run a media

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-77097438085370546372009-05-31T15:53:00.003-05:002009-06-17T16:05:46.670-05:00

Doha, Qatar -- Northwestern University launched its first executive media training events in Qatar in May, which was attended by over 60 local media professionals. Launched in connection with the Qatar Foundation's Management Education and Research Center (MERC) and taught by professors from Northwestern's Medill School of Journalism, Kellogg School of Management, Media Management Center, and

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-5090002759156206582009-04-07T14:14:00.007-05:002009-06-16T16:47:55.440-05:00

Learn what kind of news Web site would attract and interest teenagers - and many other people, too - from a new report and upcoming one-hour Webinar by the Newspaper Association of America Foundation and the Media Management Center at Northwestern University.In the report and Webinar, researchers who developed and tested Web prototypes with teens in focus groups around the country outline "

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-3740276917827340422009-03-25T12:04:00.005-05:002009-06-16T15:17:08.416-05:00

Managing relationships with online advertising networks is becoming a critical differentiator for content businesses on the World Wide Web, according to a new report released Wednesday by the Media Management Center at Northwestern University.The report, Online Ad Networks: Disruption - and Opportunity - for Media Businesses, finds that advertising networks are increasingly defining the

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-84718860537140454122009-02-24T14:26:00.003-06:002009-02-24T14:30:42.812-06:00

Northwestern University's Medill School of Journalism and Media Management Center (MMC) will offer a unique master's degree track starting this fall tailored to media professionals who want to retool and broaden their skills to meet the challenges of the digital age. The degree will enable experienced professionals to choose classes from Medill's graduate programs in Journalism and

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com3tag:blogger.com,1999:blog-9167050.post-74670081573921709152009-01-07T14:46:00.014-06:002009-01-14T12:04:45.374-06:00

Easy to use Web sites distinguish themselves by delivering the amount and complexity of information their users want without overloading them, according to a new study released by the Media Management Center at Northwestern University. The key to offering the right amount of information is understanding the target audience.The report, How To Become 'Easy to Use' Online, is a follow-up to

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-69106862941641567912008-11-11T08:57:00.010-06:002009-01-27T10:34:46.424-06:00

EVANSTON, IL - Six special capabilities "could well prove the difference between winners and losers in the next generation market for news and information," according to a new Media Management Center study of technological trends affecting news and information businesses."Emerging technologies are opening up both enormous possibilities for news organizations as well as threats. It's vital that

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-51040923182006833002008-09-10T15:08:00.014-05:002008-11-13T15:26:50.767-06:00

A new report and seminar from Media Management CenterMany online users stick to a few favorite Web sites while ignoring an infinite number of alternatives, a strong habit that is hard to break for those Web sites seeking users' attention, according to a new study by Northwestern's Media Management Center.The report titled, "What It Takes to be a Web Favorite," is based on joint research by MMC

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-86227087475768438592008-09-09T16:59:00.020-05:002008-12-17T10:39:02.007-06:00

A new reportThe drama of the 2008 presidential election is the perfect entrée for news organizations to gain the attention of millennials, satisfy some largely unmet needs and foster their continued interest in serious news, according to a new Media Management Center research report released this week.The report, titled "From 'Too Much' to 'Just Right': Engaging Millennials in Election News on

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-33363967186945921932008-09-02T17:48:00.000-05:002008-09-09T17:50:05.068-05:00

Knowing just how critical customer focus is in the digital age - and how hard it has been for news companies to achieve - Media Management Center has created a new seminar, to be offered for the first time October 5-8, 2008, entitled "Beyond Commodity: Customer-Focused Strategy for Digital Media.""In this fast-moving digital world, it's absolutely essential that news companies develop their

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-8884809206689278672008-07-11T11:30:00.002-05:002008-07-11T11:45:51.395-05:00

The fifth in a series of national readership studies finds that print newspaper readership in the U.S. is holding up fairly well, even though this year's Reader Behavior Scores are slightly down in the general population, especially among the younger population. For the first time, the study also measured usage of and engagement with the same newspapers' Web sites. It finds that usage

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-78891104945318451732008-06-16T16:12:00.003-05:002008-06-16T16:23:11.014-05:00

Rebecca Grossman-Cohen and Sudhir Muralidhar have been chosen as the Kellogg School of Management’s McCormick Scholars for 2008, Media Management Center executive director Michael P. Smith has announced.Rebecca and Sudhir will receive full tuition for three academic quarters at Kellogg, where they are majors in the media management program. They were chosen after a rigorous application process by

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-89882840140565802872008-05-14T10:01:00.006-05:002008-05-14T10:13:15.887-05:00

The growth of online advertising networks is profoundly reshaping the online publishing environment—and is likely to influence the long-term evolution of traditional media too.So Media Management Center has commissioned Michael A. Silver, a veteran of Tribune Company’s pioneering interactive initiatives and now an independent consultant, to explore and map the impact of this emerging

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-26828926309382000252008-03-10T16:26:00.004-05:002008-03-10T16:36:30.592-05:00

Applications are now available for the Media Management Center’s Emerging Leaders Fellowship program for executives from independent media in the Middle East and North African region. The program is October 8 through November 18, 2008. The first three weeks of the program are spent studying media management at Northwestern. That is followed by a two-week media residency at a United States media

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-56525567229100757682008-02-28T10:00:00.010-06:002008-12-17T14:00:57.829-06:00

By Tracey Robinson-EnglishToday, all companies – large or small, media, service, or packaged-goods manufacturers - need to know their customers. Really know them.That's why they turn to top-notch integrated marketing professionals to distill insights about customer behavior from mountains of consumer information, believes Medill's Tom Collinger.By distilling these insights into actionable

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-56486399949336585832008-02-22T13:42:00.005-06:002008-03-04T14:49:38.647-06:00

By Tracey Robinson-EnglishMedia executives struggling to manage their careers and reinvent themselves for today's changing media climate need to present big ideas in the workplace, put them to work and adopt entrepreneurial traits as part of their personal strategy to succeed.That's the counsel that Kellogg School of Management Professor Steve Rogers regularly gives media executives in Media

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-5120740755713016242008-02-05T11:48:00.002-06:002009-01-20T12:01:03.450-06:00

Kellogg students Jimmy Bennett, Todd Cruise, Elizabeth Gipson and Michael Unton (all Class of 2008) took home the top prize in the 8th annual Rice University Marketing Case Competition, held January 25-26, 2008 at Rice's campus in Houston, Texas. Jimmy Bennett and Elizabeth Gipson both were Media Management majors at Kellogg.Kellogg press release

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-3768856180727694132008-01-23T11:39:00.009-06:002009-01-14T12:26:40.339-06:00

MMC's senior director, Hank Price, who is general manager of WXII-TV12 in Winston-Salem, N.C., is the subject of a new broadcast leadership profile - the first in our MMC Faculty Focus series on the remarkable people who teach in MMC's programs and work with us on research. The report, "The Price of Owning The Market," can be downloaded here. What follows is an excerpt of that report, written by

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0tag:blogger.com,1999:blog-9167050.post-56693396595944801612008-01-10T15:12:00.009-06:002009-01-14T12:34:32.201-06:00

(Vivian Vahlberg)Teenagers aren't much into following serious news online, but news organizations can - and should - cultivate their interest by learning how to catch their eyes, diminish their angst, go where they are on the Web, enlist parents and teachers in the cause and help them develop a news persona, according to a new study released by the Media Management Center at Northwestern

Media Management Centerhttp://www.blogger.com/profile/15447403134761702680noreply@blogger.com0