The fifth in a series of national readership studies finds that print newspaper readership in the U.S. is holding up fairly well, even though this year's Reader Behavior Scores are slightly down in the general population, especially among the younger population. For the first time, the study also measured usage of and engagement with the same newspapers' Web sites. It finds that usage and engagement with print newspapers is substantially higher than with the same papers' Web sites. The study also shows that civic involvement has more to do with readership of print newspapers than it does with the use of newspapers' Web sites.
Tomorrow's media organizations are being built today. Will you be left behind?
The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.
Media Executive Leadership Program
July 19 to 30, 2010
MMC on the move
Where our associates are presenting in coming weeks
March 16
The World Association of Newspapers' USA Study Tour will be here for a "Day at Northwestern." The Media Management Center will teach international newspaper executives about innovation approaches.
Hold these dates
July 19-30 Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.
September 27-29 McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.
September 29-October 1 McCormick Fellows Fall Forum, James Allen Center, Northwestern University.
Contact Mike Smith for more about MMC engagements.