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Friday, July 11, 2008

Print still strong, but much work to do online

The fifth in a series of national readership studies finds that print newspaper readership in the U.S. is holding up fairly well, even though this year's Reader Behavior Scores are slightly down in the general population, especially among the younger population. For the first time, the study also measured usage of and engagement with the same newspapers' Web sites. It finds that usage and engagement with print newspapers is substantially higher than with the same papers' Web sites. The study also shows that civic involvement has more to do with readership of print newspapers than it does with the use of newspapers' Web sites.

Download the reports:
Reader Behavior Scores, local daily newspapers 2008
Local daily newspaper Web sites: Usage and experiences, 2008

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