The Advanced Executive Program is a revolutionary three-week immersion course that will teach you a new strategic framework you can use to chart your company's future. The tailored, cutting-edge curriculum is designed to transform media managers and executives from all platforms into industry leaders.
What Makes the Advanced Executive Program Revolutionary?
Proven Success
An independent study of the Advanced Executive Program's alumni found that 95% received promotions or assumed new positions within 18 months of completing the program
Editor and Publisher's 2006 and 2007 Editors of the Year, as well as 2007 Publisher of the Year, are graduates of the Advanced Executive Program.
The Advanced Executive Program is challenging and inspirational. I came away with a feeling of empowerment and a renewed sense of energy and adventure about our multi-media business. Re-establishing the core strength of media products to meet the technologically savvy demands of our audience and advertisers is what the Advanced Executive Program is all about.
Ginny Sohn
Promoted to Associate Publisher, The New Mexican, one month after graduating from the Advanced Executive Program
Participants come from organizations around the world, from all types of media and from many different jobs and functions.
The Advanced Executive Program is simply awesome! The instruction is inspiring; the faculty is world-class, and the staff is incredible. During the program, you are immersed in an innovative and mult-platform curriculum. Then, you are challenged by the faculty to think differently, work hard and learn. But the best part of the program was the camaraderie that I built with my fellow classmates. The conversations, the exchange of ideas and the fun I had with people from different parts of the country and the world is unforgettable.
Mike Kellogg
Publisher, Stillwater Newspress
Strategic How-To's
How to lead when you can't see ahead well enough to develop a clear vision, using Media Management Center's new "strategic footholds"
How to enhance your core and continuously create new opportunities through portfolio innovation and by embracing the genius of "and"
How focusing on talent and workforce paves the way for success
The Advanced Executive Program Core Curriculum
Strategy for success
Marketing as an organizational mindset
Leadership to create innovation
Content building for differentiation
World-Class Faculty and Curriculum
The Center's directors, with deep knowledge and practical experience in the news media, have taught thousands of media executives on six continents. They're joined in the classroom by award-winning faculty from the Kellogg School of Management and the Medill School of journalism, along with industry experts from around the globe.
The Advanced Executive Program was an exceptional experience. I've learned so much from the program instructors, and participants. I'm happy to have been a participant and will use what I've learned from the Media Management Center at Northwestern University for years to come.
Jill Williams
Assistant Managing Editor, Features and Entertainment
Milwaukee Journal Sentinel
Who Should Attend?
Newspaper, magazine, interactive, new media, digital, broadcast, cable and advertising executives should attend. The Advanced Executive Program will prepare high-potential employees, leaders across departments or media platforms and high-level executives to lead their media companies toward continued growth and success.
Executive Program Focuses on Integration and Innovation
The many changes in the media are forcing media companies to push for efficiencies and innovation at the same time.
To meet that need, MMC has created an intense, innovation-focused two-week program called the Media Executive Leadership Program. It will be offered July 20-31 at the James Allen Center on the Northwestern campus.
In the middle of a devastating media recession where many newspapers and television stations are thinking only of survival, it is easy to overlook the fact that tomorrow's media organizations are being built today.
We already know some media companies will not survive. Others will so damage their brands that their future viability will be in question. Those that do survive will face a changed world, filled with great pitfalls, but also great opportunity.
In this unprecedented environment, media organizations must make one of two choices. The first is to do nothing - business as usual. Organizations that make this choice allow events and competitors to shape their destiny. Staying the same means giving up the opportunity to lead. What will be the result? Only time will tell.
The second choice is to apply proven strategic thinking and innovative ideas to traditional media brands. This approach involves moving beyond current cultural, platform and sales limitations. This second approach requires highly skilled change agents willing to use fresh thinking and the latest ideas to advance organizations into an important new world. If done right, the result will be a dynamic, forward thinking organization with the potential for incredible profits.
For almost two decades Northwestern University's Media Management Center has taken a leadership role in creating the future of media. With the resources of both the Kellogg School of Management and Medill, the Center occupies a unique role in international media development. Part research organization, part think tank, part educator, the Media Management Center is the clear leader in future media thinking.
We know the public's demand for news and information continues to grow. Some media organizations will take great advantage of this growth. They will build great brands that also result in great profits. If you are a change agent, willing to look at the world in a fresh way, then the Media Executive Leadership Program is for you.
Please download and return this application by July 6. Cost is $11,400, which covers tuition, materials, food, lodging and activity expenses - everything but transportation to Evanston.
