Media Management Center: Advanced Executive Program

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Advanced Executive Program

The Advanced Executive Program is a revolutionary three-week immersion course that will teach you a new strategic framework you can use to chart your company's future. The tailored, cutting-edge curriculum is designed to transform media managers and executives from all platforms into industry leaders.

What Makes the Advanced Executive Program Revolutionary?

An independent study of the Advanced Executive Program's alumni found that 95% received promotions or assumed new positions within 18 months of completing the program

Editor and Publisher's 2006 and 2007 Editors of the Year, as well as 2007 Publisher of the Year, are graduates of the Advanced Executive Program.

The Advanced Executive Program is challenging and inspirational. I came away with a feeling of empowerment and a renewed sense of energy and adventure about our multi-media business. Re-establishing the core strength of media products to meet the technologically savvy demands of our audience and advertisers is what the Advanced Executive Program is all about.

Ginny Sohn
Promoted to Associate Publisher, The New Mexican, one month after graduating from the Advanced Executive Program

Participants come from organizations around the world, from all types of media and from many different jobs and functions.

The Advanced Executive Program is simply awesome! The instruction is inspiring; the faculty is world-class, and the staff is incredible. During the program, you are immersed in an innovative and mult-platform curriculum. Then, you are challenged by the faculty to think differently, work hard and learn. But the best part of the program was the camaraderie that I built with my fellow classmates. The conversations, the exchange of ideas and the fun I had with people from different parts of the country and the world is unforgettable.

Mike Kellogg
Publisher, Stillwater Newspress

How to lead when you can't see ahead well enough to develop a clear vision, using Media Management Center's new "strategic footholds"
How to enhance your core and continuously create new opportunities through portfolio innovation and by embracing the genius of "and"
How focusing on talent and workforce paves the way for success

Strategy for success
Marketing as an organizational mindset
Leadership to create innovation
Content building for differentiation

The Center's directors, with deep knowledge and practical experience in the news media, have taught thousands of media executives on six continents. They're joined in the classroom by award-winning faculty from the Kellogg School of Management and the Medill School of journalism, along with industry experts from around the globe.

The Advanced Executive Program was an exceptional experience. I've learned so much from the program instructors, and participants. I'm happy to have been a participant and will use what I've learned from the Media Management Center at Northwestern University for years to come.

Jill Williams
Assistant Managing Editor, Features and Entertainment
Milwaukee Journal Sentinel

Who Should Attend?

Newspaper, magazine, interactive, new media, digital, broadcast, cable and advertising executives should attend. The Advanced Executive Program will prepare high-potential employees, leaders across departments or media platforms and high-level executives to lead their media companies toward continued growth and success.

For more information about this seminar, contact:
Mike Smith, 847.467.2065, m-smith3@northwestern.edu

Mike Smith
Executive Director
847.467.2065
m-smith3@northwestern.edu

Tomorrow's media organizations are being built today. Will you be left behind?

The Media Executive Leadership Program is an intensive two-week program that will give you the ideas and tools to lead your company into the future. Learn about it here.

Media Executive Leadership Program

July 18 to 29, 2011

Hold these dates

Sept. 27-29, 2010
McCormick Scholars Biennial Symposium, James Allen Center, Northwestern University.

Sept. 28-Oct. 1, 2010
McCormick Fellows Fall Forum, James Allen Center, Northwestern University.

July 18-29, 2011
Media Executive Leadership Program, James Allen Center, Northwestern University. Details here.

Contact Mike Smith for more about MMC engagements.

©2010 Media Management Center • 304 Fisk Hall • Northwestern University • 1845 Sheridan Road • Evanston, IL 60208-2110
phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org