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About the Media Management Center The Media Management Center advances the success of media companies and the professional growth of media executives through its seminars, ground-breaking research and ongoing work with media companies worldwide. It is affiliated with the Kellogg School of Management and the Medill School at Northwestern University. The Center incorporates: The Readership Institute, which focuses on actionable research, field-testing of readership-building ideas and measurement of their success, and education and training for the newspaper industry on readership-building best practices; andThe Media Management Center is dedicated to excellence in journalism through executive education and industry research. Executive Education The Center's executive education programs bring insight and knowledge to media executives in newspaper, magazine, broadcast and new media platforms. Our programs offer learning and discussion in key areas such as best practices, strategy, and organization change. With the guidance of Kellogg's and Medill's expert academics, media executives find innovative solutions to the challenges they face in marketing, branding, sales force productivity, finance, strategic planning and negotiations. Faculty members conduct the Media Management Major for students in the Kellogg School of Management. This course of study examines the platforms of the media industry from business model and content basics to marketing and strategy formulation and implementation. Each class draws upon visiting media leaders, projects with media companies and current case analyses. Industry Research The Center conducts original and applied research on the most complex issues and trends in the industry. Our collaborative projects examine the challenges that impact all levels of media organizations from content to leadership. Recent projects have focused on two ongoing concerns in the industry - diversity and innovation in leadership - to examine the issues and formulate solutions. Most of our research analysis has been published in a library of reports and books that appears on the Research page of this site. | Directions Kellogg School of Management Medill |
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©2010 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |