The Media Management Center advances the success of the organizations it partners with and the professional growth of their leaders through its seminars and ground breaking research on media and content strategy.

It is affiliated with the Kellogg School of Management, the Medill School of Journalism, Media, Integrated Marketing Communications, and the School of Continuing Studies at Northwestern University.

In this site you will find information about the Center’s research, faculty and staff, and events.

March 14, 2013 – Following the sold-out success of its first two Advanced Leadership Programs, ABM, the association of business information & media companies, in partnership with the Media Management Center at Northwestern University, is proud to announce a customized education program for dynamic and rapidly-changing small and medium-sized media and information businesses, taking place June 17 – 19, 2013, in Chicago. [Find out more]

Feb. 21, 2013 - In its newest entry into online education, Northwestern University has signed an agreement with Coursera to provide selected Northwestern courses to global students through Coursera’s digital platform for massive open online courses, or MOOCs. [Read more here]

The Media Management Center will offer a professional Content Strategy MOOC for people anywhere in an organization who have content development experience and now want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals. [Find out more]