Welcome to the Media Management Center
at Northwestern University!

The Media Management Center advances the success of the organizations it partners with and the professional growth of their leaders through its seminars and ground breaking research on media and content strategy.

It is affiliated with the Kellogg School of Management, the Medill School of Journalism, Media, Integrated Marketing Communications, and the School of Continuing Studies at Northwestern University.

In this site you will find information about the Center’s research, faculty and staff, and events.



A Unique, Free Gift for Alumni and Friends of Northwestern

Northwestern is excited to offer our alumni a unique, free MOOC (Massive Open Online Course) on Content Strategy. If you’re involved in any type of organization – for-profit, non-profit, volunteer, or government – or even if you just want to see what higher education and your University’s faculty are up to, this MOOC is for you. When you enroll, you will join a 21st century social learning and global community tailored for adults. In addition, you can invite your clients, colleagues, family and friends to join.

  • You can take the MOOC at your own pace: all on a weekend or some each week for six weeks.
  • There are no tests or grades – just great knowledge that will deepen your understanding of how to make all forms of print and digital content more impactful.
  • The experts in the course are 10 Northwestern faculty from Medill and Kellogg.
  • It was developed on Coursera, the largest MOOC platform in the world.
  • The course is free but you have to register to take it. Click here: (https://www.coursera.org/signature/voucher/NWALUM).

Says lead professor John Lavine, “This MOOC will give you actionable ways to create engaging content that others will value. You’ll see best practice examples from across the globe and gain unique insight by going inside the future of Content Strategy in the leading organization today that is pioneering that frontier, IBM. From social media to audience insights, you will understand the best ways to think about digital and print content in your organization.”

Professor Candy Lee notes, “We are offering this free MOOC for you to use because you are a Northwestern alum and thoughtful about how you communicate. Just think about your myriad clients, customers, friends and colleagues who would appreciate knowing how to have far more impact with the information they want to get across.”

Click here (https://www.coursera.org/signature/voucher/NWALUM) to register for the course. If you do not already have an account, Coursera will prompt you to sign in or create one.  By clicking on the link, you will have registered for the course.  You can register now for free, and we will send you an email when the course materials are available for you to browse.

The MOOC will start June 9 and run through July 20. Think how exciting it will be to learn how content is used and consumed in our data-rich world and how much fun you will have sharing that new knowledge with Northwestern alums around the globe.

Next On-Site Activity



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Online Offerings

The Media Management Center has partnered with Coursera to bring you a professional Content Strategy MOOC. This MOOC serves professionals who want to learn to create trustable, engaging and often interactive content to advance their enterprise’s future.

For more information, please watch the video below or visit our page on Coursera.

Be sure to also follow us on social media.
We have sites on YouTubeFacebookTwitter, and Google +.

©2012 Media Management Center | Northwestern University 1801 Maple Ave | Suite 5316 | Evanston, IL 60201
email:mediamanagementcenter@northwestern.edu| phone: 847.491.4900