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MMC News Media Faculty Share Latest Theories and Practices with Media Executives Medill faculty members are at the forefront of understanding the shifts occurring in the media industry and the impact of these changes on media leadership practices. Through executive education programs at the Media Management Center, Medill's faculty is enabling media executives to lead their organizations for growth in a new media era. The Media Management Center offers both open-enrollment programs such as its flagship Media Executive Leadership Program in July, as well as custom programs for individual companies and trade organizations. Through its partnership with American Business Media, the Center hosted a five-day, customized executive education seminar, "B-to-B Advanced Leadership Program," January 8-12, 2012, at the Allen Center on Northwestern University's Evanston Campus. The seminar provided executives from leading B2B media organizations with an immersion in media audience understanding, cross-platform content asset management and strategic innovation and leadership. »more Shanghai officials visit Media Management Center for media landscape seminar  Twenty delegation members from the Shanghai Municipal Administration of Culture, Radio, Film and TV visited the Media Management Center at Medill Northwestern University Thursday, Dec. 8, for a seminar series on changes in the media landscape. The administration is responsible for municipal regulation of the television and radio industry along with the strategic development and implementation of radio, television, and film culture and the arts.The delegation was sponsored by the 21st Century Institute, whose mission serves to promote the global exchange of knowledge, culture and human resources for a better future. The Institute focuses on promoting exchange between the United States and Asia-Pacific region." »more |
Research Children, Media and Race: Media Use Among White, Black, Hispanic and Asian American ChildrenNorthwestern University’s Center on Media and Human Development uses the data from two surveys to examine differences in how U.S. children use media. One key finding: minority youth consume an average of four and a half more hours of media a day than do their white counterparts. »more  Common threads: Linking NAA Foundation research to today's young media consumersThis report, prepared by the Media Management Center for the Newspaper Association of America Foundation, suggests ways that newspapers can connect young audiences with the news. It uses two concepts - engagement and life-stage analysis – to outline the steps that newspapers should take. »more  B2B Survey on Digital Skills and StrategiesThis survey of more than 250 business-to-business editors shows corporate digital training and publisher leadership are lacking even as titles become cross-platform brands. The Center conducted this research jointly with the American Society of Business Publication Editors and Medill. »more |
Upcoming events
July 16-27, 2012 Media Executive Leadership Program Northwestern University Details here. |
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University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |