Welcome to the Media Management Center
at Northwestern University!
The Media Management Center advances the success of the organizations it partners with and the professional growth of their leaders through its seminars and ground breaking research on media and content strategy.
It is affiliated with the Kellogg School of Management, the Medill School of Journalism, Media, Integrated Marketing Communications, and the School of Continuing Studies at Northwestern University.
In this site you will find information about the Center’s research, faculty and staff, and events.
June 27, 2013 - Last week, 15 media executives graduated from ABM’s Advanced Leadership Program for Independent Operators, a customized education program for small and medium-sized media and information businesses held in Chicago.
The three-day intensive program, produced in partnership with the Media Management Center at Northwestern University, was modeled after ABM’s previous education programs and focused on the unique challenges of smaller media companies. Strategy quickly took center stage as sessions focused on how to stay competitive with larger media companies and the tools and tactics needed.