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Center News
Emerging Leaders Fellowship Applications Now Available
 Applications are now available for the Media Management Center’s Emerging Leaders Fellowship program for executives from independent media in the Middle East and North African region.
The program is October 8 through November 18, 2008. The first three weeks of the program are spent studying media management at Northwestern. That is followed by a two-week media residency at a United States media outlet. The fellowship is a partnership between the International Research and Exchange Board (IREX), Middle East and North African (MENA) Media, and the Media Management Center. The fellowship covers all of the executive’s expenses.
This is the third year of the program. Application deadline is April 25.
For information in French, click here to download the flyer in pdf.
For information in Arabic, click here to download the flyer in pdf.
For information in English, click here for the flyer in pdf.
For an application and more details, click here: http://www.irex-mena.org/
 Tom Collinger: Listening to the Customer
(Tracey Robinson-English) Today, all companies – large or small, media, service, or packaged-goods manufacturers - need to know their customers. Really know them.
That's why they turn to top-notch integrated marketing professionals to distill insights about customer behavior from mountains of consumer information, believes Medill's Tom Collinger.
By distilling these insights into actionable marketing and communications strategies, companies can better engage and entertain customers, said Collinger, a frequent lecturer in MMC's programs who is Associate Dean and Chair of the Integrated Marketing Communication’s Program (IMC) at Northwestern's Medill School. A former Leo Burnett advertising executive, he is a widely recognized expert on integrated marketing communications, e-commerce, database and customer relationship management.
Collinger said marketers are in the midst of an unnerving revolution, on the verge of the first consumer-led recession in decades.
"This shift is not just here at Medill's IMC program," Collinger said. "It's a shift that has to do with how companies go about managing their brands - starting with analyzing consumer and stakeholder behaviors to better segment them, which ultimately allows for greater relevance." »more
 Steven Rogers: Media Must Embrace Intrapreneurship and Entrepreneurship
(Tracey Robinson-English) Media executives struggling to manage their careers and reinvent themselves for today's changing media climate need to present big ideas in the workplace, put them to work and adopt entrepreneurial traits as part of their personal strategy to succeed.
That's the counsel that Kellogg School of Management Professor Steve Rogers regularly gives media executives in Media Management Center programs. Rogers, director of the Larry and Carol Levy Institute for Entrepreneurial Practice at Kellogg, is a successful entrepreneur himself and was named one of BusinessWeek's 14 "New Stars of Finance."
Rogers urges media executives to embrace innovation and take risks - like hiring younger and younger faces - even high school or college students - to create future products and think completely outside of the business. »more
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Special Reports
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Running While the Earth Shakes: Creating an Innovation Strategy to Win in the Digital Age
This report draws on interviews with a diverse group of 36 senior leaders of traditional and emerging media companies from The Washington Post Company to Twitter Inc. to MLB. Among the tactics these leaders advocate for success are focusing relentlessly on growth, embracing chaos and reframing fear.
» more
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Online News Experiences of Teens
Teens won't go out of their way to get the news online, but they will click on news stories 'if something catches my eye.' This study examines teenagers' attitude toward online news and what drives their Web news consumption. A diverse group of 65 Chicago-area teens were interviewed to understand where they go on the Web and how they can be reached to cultivate their interest in reading online news. » more |
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How to Win Local TV News Viewers
Local television news has seen competition for audiences increase as mass audience fragments and Internet usage explodes. How can television stations produce quality local news that draws and engages audiences in this ever-shifting landscape?
The Local TV News Experience surveyed close to 1,400 people in the Chicago metropolitan area to gain an understanding of their emotional connection and engagement with local TV news. Read our survey's findings and its recommendations on how to attract, keep and build audiences in local broadcast markets. » more |
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Noted by the Readership Institute
May 8, 2008
A fascinating study from the Project for Excellence in Journalism finds that there is strong demand for news about serious topics - if it is presented in a non-serious way. The study analyzed the content of the Daily Show, finding its choice of news topics selective. Interestingly, the show "not only assumes, but even requires, previous and significant knowledge of the news on the part of viewers if they want to get the joke."
MSNBC's NewsWare
May 6, 2008
MSNBC has launched "a laboratory for games, tools and other innovations" centering on news, called NewsWare. It includes games, interactivity, a cool visual presentation of the top news stories, and more. It has the potential to be an engaging one-stop-shop for all your news needs.
The impact of technology on teens’ writing
April 24, 2008
Teens “disassociate e-communication with ‘writing,’” says a new study from the Pew Internet and American Life Project, but “they also strongly believe that good writing is a critical skill to achieving success.” The study finds that, “even though teens are heavily embedded in a tech-rich world, they do not believe that communication over the internet or text messaging is writing.”
»Previously Noted, Comments... | Get Smart About Your Readers | Readership.org |
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About the Center
The Media Management Center accelerates the business success of media companies and the professional growth of media executives through its executive education programs, ground-breaking research, world-class faculty and ongoing work with media companies worldwide. It is affiliated with the Kellogg School of Management and the Medill School at Northwestern University. Under the Center's umbrella:
The Readership Institute focuses on actionable research, field-testing of readership-building ideas and measurement of their success, and education and training for the newspaper industry on readership-building best practices.
The Media Info Center publishes up-to-the-minute industry business and financial news and data on the Web. |
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News from the Fellows
Chameleons in a World of Constant Restructuring
McCormick Tribune Fellow Eva Aguirre Cooper reflects on her quest for a renewed sense of purpose and job satisfaction in a television business facing constant restructuring, in a new My Turn column on the McCormick Tribune Fellows website.
News from Kellogg
Advice to young filmakers
about a business in flux
Young filmmakers can benefit from newly-lowered barriers to entry and from a "wealth of talent" available to them in Hollywood, movie producer Cary Woods tolds students at the Kellogg School of Management, in a session moderated by MMC Executive Director Michael P. Smith. Woods, producer of such hits as "Scream" and "Swingers," talked about movie critics, the independent film business and more during his session, according to a story on the Kellogg web site. He told them: "It's an exciting time for you guys."
MediaInfoCenter: Top News Stories
Sun-Times Media Sales Slide, Loss Widens
Sun-Times Media Group Inc., hurt by declining ad revenues and eroding circulation, said its first-quarter loss deepened to $35.8 million from $4.8 mil... » more
Google execs hope for long-term ad deal with Yahoo
MOUNTAIN VIEW, Calif. - Google Inc.'s top executives expressed hope Thursday that the Internet search leader will be able to form a potentially lucrat... » more
Microsoft Severs Potential Yahoo Proxy Slate
Microsoft Corp. released people from their agreements to serve on a proxy slate that it would have nominated for Yahoo Inc.'s board in the event it ma... » more
More Top Stories | MediaInfoCenter.org
MMC
Around the Globe
The world is flat and digital
June 23, 2007
(Michael P. Smith) From South Africa, which is booming with new technology and a hopeful attitude as it prepares for the opportunity to showcase itself by hosting the 2010 FIFA World Cup, to China and India, digital technology is transforming the media. The World Association of Newspapers is attempting to create regular reports on digital trends. WAN project director » more
Ideas and insights from around the globe
June 22, 2007
(Michael P. Smith) For a few days in South Africa, the newspaper world gave itself a big hug, patted itself on the back and said “there, there,” and found good things to say to each other. It was hard to find bad things to say about newspapers when the World Association of Newspapers met in Cape Town for the annual meetings of their Congress and Editors » more
World is flat but circulation is not
June 14, 2007
(Michael P. Smith) Not sounding defensive at all, World Association of Newspapers President Gavin O’Reilly dismisses the doomsayers predicting the death of newspapers. He says the industry had seldom been in a better position globally. With that as the setup, WAN CEO Timothy Balding presented the annual report on newspaper circulation and advertising » more
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