Welcome to the Media Management Center
at Northwestern University!

In a world where people are engulfed by a tidal wave of information, Northwestern University’s Media Management Center finds insightful ways to enable everyone to be better informed. It develops impactful approaches for organizations to more effectively tell their most important stories to essential audiences.

To achieve these vital goals, the Center explores new frontiers in audience understanding, emerging story forms, just as it examines which technologies are most effective to deliver strategic content. It then shares its findings with industry, the academy, and the public.

It is affiliated with the Medill School of Journalism, Media, Integrated Marketing Communications and the Kellogg School of Management at Northwestern University.

In this site you will find information about the Center’s research, faculty and staff, and events.



US News & World Report Lists Content Strategy MOOC One of the Best Online Courses to Boost Your Career!

Read the article here: Learn These 4 Skills to Boost Your Career

Summary: Recommendations for how to boost your career in 2015, largely featuring Coursera courses such as Chinese for Beginners (Peking), Intro to Finance (Michigan), Content Strategy for Professionals (Northwestern), Programming for Everybody (Michigan), and Data Science (Johns Hopkins).

Next On-Site Activity



Online Offerings

The Media Management Center has partnered with Coursera to bring you a professional Content Strategy Specialization. The Content Strategy Specialization is for professionals at all levels of for-profit, non-profit, volunteer or government organizations. It will give you the knowledge and skills to advance your enterprise and your own career. In addition, the top Specialization participants will be selected to have their Final Project recognized and awarded a prize by a real world enterprise.

For more information or to sign up today, please visit our page on Coursera.

Be sure to also follow us on social media:
LinkedInYouTubeFacebookTwitter, and Google +.

©2012 Media Management Center | Northwestern University 1801 Maple Ave | Suite 5316 | Evanston, IL 60201
email:mediamanagementcenter@northwestern.edu| phone: 847.491.4900