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MMC News Faculty, Staff and Students Credited for Administrator of the Year Award by Medill Dean  The Scripps Howard Foundation announced today that it has named Medill Dean John Lavine the Journalism and Mass Communication Administrator of the Year."I'm honored to receive the Scripps Howard Award, but in truth it belongs to Medill faculty, staff and students," said Lavine. "When I became dean seven years ago, the media industries were rocked by unprecedented change. The Medill community faced and embraced those challenges, while at the same time strengthening the enduring values of our professions. Our graduates are not only equipped to be outstanding in their first jobs but have the frameworks to find the most important opportunities in the continuous change that will be the hallmark of their careers." Lavine founded the Media Management Center in 1989. »more Media Faculty Share Latest Theories and Practices with Media Executives Medill faculty members are at the forefront of understanding the shifts occurring in the media industry and the impact of these changes on media leadership practices. Through executive education programs at the Media Management Center, Medill's faculty is enabling media executives to lead their organizations for growth in a new media era. The Media Management Center offers both open-enrollment programs such as its flagship Media Executive Leadership Program in July, as well as custom programs for individual companies and trade organizations. Through its partnership with American Business Media, the Center hosted a five-day, customized executive education seminar, "B-to-B Advanced Leadership Program," January 8-12, 2012, at the Allen Center on Northwestern University's Evanston Campus. The seminar provided executives from leading B2B media organizations with an immersion in media audience understanding, cross-platform content asset management and strategic innovation and leadership. »more |
Research Children, Media and Race: Media Use Among White, Black, Hispanic and Asian American ChildrenNorthwestern University’s Center on Media and Human Development uses the data from two surveys to examine differences in how U.S. children use media. One key finding: minority youth consume an average of four and a half more hours of media a day than do their white counterparts. »more  Common threads: Linking NAA Foundation research to today's young media consumersThis report, prepared by the Media Management Center for the Newspaper Association of America Foundation, suggests ways that newspapers can connect young audiences with the news. It uses two concepts - engagement and life-stage analysis – to outline the steps that newspapers should take. »more  B2B Survey on Digital Skills and StrategiesThis survey of more than 250 business-to-business editors shows corporate digital training and publisher leadership are lacking even as titles become cross-platform brands. The Center conducted this research jointly with the American Society of Business Publication Editors and Medill. »more |
Upcoming events
May 14-16, 2012 Tourism Branding Forum 2012 An IMC program designed for executives in the tourism industry. A joint project with Medill IMC and grupobt. »Download a brochure. |
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©2012 Media Management Center • 304 Fisk Hall • Northwestern
University • 1845 Sheridan
Road • Evanston, IL 60208-2110 phone: 847.491.4900 • fax: 847.491.5619 • email: contact@MediaManagementCenter.org |